Chad Cook, Director of Performance

A biomechanics specialist and performance coach, Chad Cook, has been preparing to launch Players Performance Institute ever since his own potential as an athlete was cut short. The hockey injury that prevented him from reaching the next level is responsible for his unrelenting mission of preventing the same fate for upcoming and current athletes.

This persistent drive to avoid and remove roadblocks, which oftentimes hinder long-term goals and sideline lifelong dreams, led Chad to become an expert in Muscle Activation Techniques™ (MAT™). Addressing underlying causes of performance issues, as opposed to applying one-size-fits-all training regimens, enhances efficiency, effectiveness, and function in all areas of their lives.

For a peek at Chad's professional background, a partial list of credentials is listed here; however, like many dedicated to their craft, Cook's skill set reaches beyond accreditation on paper. Success is perhaps best noted from the many athletes who have or are continuing to achieve feats they once never believed possible. ( Back In The Swing: Decoding Athletic Dysfunction To Go The Distance)


  • University of Wisconsin-Whitewater


  • Muscle Activation Techniques™ (MAT™)
    • MAT Certified Specialist
      • Lower Body
      • Upper Body
      • Trunk and Spine
      • Cervical Spine
  • Gray Institute
    • Fellow of Applied Functional Science® (FAFS)
    • Certification in Applied Functional Science® (CAFS)
    • 3D Movement Analysis & Performance System (3DMAPS) Certified
  • Titleist Performance Institute (TPI)
    • Certified Golf Fitness Instructor - Fitness Professional Level 3 (TPI CGFI-FP3)
    • Certified Golf Fitness Instructor - Junior Coach Level 3 (TPI CGFI-JC3)
    • Certified Golf Fitness Instructor - Medical Professional Level 3 (TPI CGFI-MP3)
    • Certified Golf Fitness Instructor - Golf Biomechanists Level 2 (TPI CGFI-GB2)
  • NIKE GOLF 360° (NG360°)
  • CHEK Institute
    • CHEK Exercise Coach (EC)
    • CHEK Practitioner 2 (CP 2)
    • Holistic Lifestyle Coach 1 (HLC 1)
  • SomaTraining with Guy Voyer, DO
    • ELDOA Method Level 1
    • ELDOA Method Level 2
    • MFS - Myofascial Stretching
    • GPS - Global Postural Stretching
  • International Youth Conditioning Association (IYCA)
    • IYCA Long Term Athletic Development Performance Coach
    • High School Strength & Conditioning Specialist (HSSCS)
    • IYCA Youth Fitness Specialist Level 3 (YFS-3)
    • IYCA Youth Speed & Agility Specialist (YSAS)
    • IYCA Youth Nutrition Specialist (YNS)
    • IYCA Olympic Lift Instructor
  • Athletes Acceleration
    • Certified Speed & Agility Coach (CSAC)
  • Precision Nutrition
    • Precision Nutrition Certified Level 1 Coach (Pn1)
  • K-Motion Interactive
    • K-VEST Level 2
  • National Academy of Sports Medicine
    • Certified Personal Trainer (NASM CPT)
  • USA Weightlifting
    • Sports Performance Coach Certification in Olympic style weight lifting
  • Hardstyle Kettlebell Certified Instructor
  • TRX Suspension Training

Current Study for Certifications/Internships:

  • Muscle Activation Techniques™ (MAT™)
    • MAT™ Master Specialist
      • Foot Function Masters
      • Lower Extremity Masters
      • Upper Extremity Masters
      • Wrist & Hand Masters
      • Trunk & Spine Masters
      • Cervical Masters
  • Resistance Training Specialist® (RTS®)
    • Resistance Training Specialist Mastery (RTSM)
      • RTSM Science 1: Musculoskeletal Mechanics
      • RTSM Science 2: Resistance Mechanics
      • RTSM Spine/Trunk
      • RTSM Lower Extremity
      • RTSM Upper Extremity